Hi friend!
Want to level-up your work and life? Send cold emails!
I have a sent A TON of cold emails for the podcast. And I want to share some real tips that I have heard and learned for you… sound good?
As you heard in Nik Sharma’s video clip above from our podcast, the formatting of your cold email matters. Some tips:
break-out your sentence structures. Instead of having one big paragraph, add space and blank rows in between ideas to let your email breath.
(….. see what am I doing here 🤣🤣🤣)
bold and underline text to make specific words stand-out. People quickly scan emails, especially from people they don’t know. And when you bold certain words, it makes it easier for someone to quickly scan and process.
In summary, you want to make your email fun and easy on someone’s eyes to read 👀
📧 Other Cold Email Tips
In episode 170 with Nik, he also shared to:
use social proof. For me, that is often mentioning that I host a 250+ episode podcast and mention some people on the show that the email reader may be familiar with. See below for an example ⬇️
negate any potential roadblocks someone may be thinking. If someone could immediately think your message/story/ask is impossible, then let them know how that’s not true in advance.
treat the reader like a human: “if 99% of the emails that people are getting sound very corporate, if yours sounds silly and fun or funny, you are going to be the one that gets a response.” 🔥
📧 A Cold Email I Have Sent
Here is an example of a cold email that I sent to invite someone to be on the podcast.
Three things to note about my email:
I often add a Loom to personalize my outreach and introduce myself.
having a clear ask. For me, I often share a specific time or two to chat on the podcast. “are you free next Friday at 4PM? is easier to understand and make a decision on than “how about some time next month?”
Express that you know how busy they are, and that it’s OK if they can’t help you out!
🎧 Episode 253: 15 Learnings From 2022 (solo episode)
2022 was a great year for me! I got lucky. I shared 15 learnings from 2022 in a solo episode.
Here are five:
When something starts to click, double-down on it
Hosting a consistent event, consistently can lead to unexpected benefits and momentum
You never know which experiment will lead to something more
If you invite people to events, you will get invited to more events
Experiment personally on things that you could use professionally
You can read and listen to the rest on my website!
🎧 Episode 252: Starting with Scratch with Osnat Benari
A few takeaways from this IRL episode about her new book:
“you can reinvent yourself today, you don't need to look for a new job”
her 6 step method for making change: 1) adopt a learning mindset, 2) work in your resilience, 3) build your personal board of directors, 4) unpacking who the “new you” will be, 5) close knowledge gaps & work towards the “new you”, and 6) get rid of baggage
how some employees experience post-traumatic growth after unfortunate layoffs
Alright, I think that’s it for now!
If any of this resonated, I would love to hear from you on Twitter, a comment at the bottom of this post, or replying back to this hopefully not cold email 😊
Excited for your cold email and Portfolio Career,
David Nebinski who had a lot of fun recording the episode with Osnat IRL in NYC
PS: if you are looking for a job, this is a cool website that shows which companies are ~still hiring~!
PPS: if you’re reading this because someone shared this newsletter with you, welcome! Reply back to say hi and I’d love it if you subscribed:
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